Parents today are faced with the unprecedented challenge of raising their children to be engaged offline, in an online world. A recent study conducted by McCrindle Research showed that while 44 percent of the older generations see the benefit of technology to children in enhancing learning and productivity, 65 percent believe school-aged students today spend too much time using technology.
In a society where digital is the default, parents often feel the tension of raising their children in these technologically saturated times. The challenge is ensuring they have the timeless characteristics and qualities to thrive in the offline environment. Parents see firsthand the extraordinary opportunities that technology facilitates, yet their experience tells them that managing their children’s screen time and ensuring they gain life and social skills is also essential.